How artificial intelligence renews your preferences – visions from the product manager Timofiey Popov
How AI converts customized ads, dynamic pricing and retaining the user via the leading digital platforms
Imagine that your smartphone is not only displaying ads, but exactly knows what and when you offer you, which makes you really interested in buying. This is the reality that a new wave of artificial intelligence enters, which already contributes to great additional revenues for companies. Landing passes a refrigerator thanks to artificial intelligence. According to Machinezi
Timofiey Popov, an experienced product management specialist with efficiency in implementing technology -based solutions in Fintech sectors and banking sectors, over the past eight years to master digital liquefaction strategies. His career extends to the creation of financial products within major banking institutions to lead the offices operating initiatives in the organizations including Sbermarket and McDonald, as it revolutionized business revenue methods. In addition, he holds a respectable manufacturer, participates as a member of the jury for the distinguished CX Awards and Globee Awards, where he evaluates innovative developments in customer experience and digital transformation. This article will search how its knowledge of adaptive algorithms, dynamic pricing systems and allocation technologies revolutionized these platforms, as new criteria for improving artificial intelligence have set.
From Big Macs to Big Data: How I have transformed artificial intelligence McDonald’s digital sales
When McDonald’s decided to upgrade its mobile application, it turned to Bubov, who had a unique vision to achieve income. What happened after that will revolutionize how one of the largest fast food chains in the world is dealing with digital sales.
“Artificial Intelligence analyzed dozens of factors: time from today, the date of demand, common meal groups, and even weather. Based on these data, a custom set of dishes and deals has been presented. Popov explains.
The results were amazing: the average examination increased by 16 %, the repetition orders increased by 34 %, and the total sales increased through the application by 480 %. What started as a simple request tool has become the cornerstone of the McDonald’s digital strategy, proving that the allocation driven by artificial intelligence can work worldwide.
Market Revolution: scaling success in the largest secret platform in the world
Based on his success in McDonald’s, Bubov continued to lead a 14 -rating team in the world. There, focus on three main areas: promotional products for sellers, stripping ads, improving algorithms using artificial intelligence models and transformer models.
“The classification market is always an accurate balance between buyers and sellers. Using artificial intelligence, we have been able to customize ads offers and adjust offers dynamically. These increasing revenues are 10 % while improving the user experience simultaneously,” Bubov explains.
The predictive models that analyze the user’s behavior and predict the optimal advertising positions have been implemented by 17 %, which sets new criteria for achieving market liquefaction. Popov also participated in visions about advertising strategies driven by artificial intelligence in the leading industry conferences, including epic growth, as ML was presented in the tasks of expanding advertising stocks.
Smart pricing: retail invention in Sbermark
In Sbermarkket, one of the largest Russian markets, the Popov team tackled a global challenge in selling groceries – how to improve sales with volatile damage and demand. Solve them? A dynamic pricing system operating in Amnesty International, which will revolutionize how supermarkets are approaching inventory management.
“Imagine a supermarket where the prices are automatically adapted to the order every hour. In the morning, it may cost milk more because it is in the high demand for breakfast, while in the evening, the price decreases to ensure its sale before its expiration date. This is exactly the system we created using artificial intelligence.” Popov explains. The implementation of these “smart” prices brought a 19 % increase in revenue.
The system also learned to predict customer behavior. If artificial intelligence notes that the customer regularly requested certain products, it will lead to alerting suppliers to increase stock levels. This helped increase the number of loyal customers by 22 % by managing pre -emptive stocks and personal recommendations.
The future of the movement of artificial intelligence
Popov actively participates in his experience on professional platforms. His publications can be found in leading business outlets, including RBC and Cossa. He previously spoke at epic growth conferences and Matesting marketing, as it was presented to implement ML solutions in commercial operations.
The transformation of liquefy through artificial intelligence is not just a direction but a new fact for companies. Over the course of eight years of working with product innovations, POPOV has advanced from the implementation of basic algorithms to create complex liquefying systems that depend on artificial intelligence. His experience shows that success in the digital age is not determined not only through technological capabilities, but also through the ability to balance the goals of work with the user’s needs.
“We are on the brink of a new era where the autonomy liquefy systems will become the basis for the digital economy. In the future, we will see completely independent systems that adapt to market changes independently, taking into account accurate economic fluctuations and user behavior,” Bubov concludes, highlighting how the smartphone in your pocket becomes more intelligent about understanding what you really want to buy.
