Gen Z has a different position on eating children’s birth and thousands of millennium – and it appears in smaller tickets in chain restaurants

• Consumers Gen z changing The way the Americans eat. They share the entrances or ask for appetizers or children’s meals to reduce costs. The younger generation is also special about the place they want to go out to eat, and choose the places they have seen on social media.

When Mia Jones goes out to eat with her friends, she wants something completely correct: excessively unpopular, but also has a great aesthetic.

“If the restaurant is very viral, I do not want to go, but if there is no stir around it, I will not go,” Jones, a 26 -year -old growth strategy with brand consultations. RedscoutHe said luck. “I tend to reviews and need other food lovers to sign a place before I spend my dollars.”

Jones resembles many of the younger generation dinner who want a better sensation for their crying when they go out to eat. More than 77 % of Gen Zers find restaurants through social media and 72 % confidence reviews on those platforms, according to reconnaissance by eater and Vox media It was released in late March.

Jones said: “I will not eat in a restaurant if he is not on Tikhak because I do not trust in the buds of the boom.” “I know my colleagues at Genzers have a FBI hat when reviewing a restaurant.”

Not to rely on social media to find new restaurants is the only trend that leads the Gen Z Dining. Many customers choose to share paintings or appetizers and children’s meals to make up for the cost of eating during a period of inflation and tariffs.

“We will divide appetizers and appetizers so that everyone can try something,” said Jones. “It’s suitable, so we want to try everything.”

As of late 2024, the Americans She spent 166 dollars per month on eating abroad On average, according to August Escofe School of Cooking Arts. Meanwhile, 16 famous restaurants in the chain increased from their prices by an average of 42 % between 2020 and 2025, according to the financing material Ticket.

But for restaurants, this means smaller tickets than the younger Diners.

“It is a trend that closely monitors the industry,” Barry McGuanCEO of the Brazilian meat chain series Vogo de ShowHe said luck. Gen Zers is more considerate when it comes to value. Alcohol consumption also develops. This generation is likely to choose zero -resistant cocktails or ABV. Fogo De Chã has more than 70 world -class sites and obtained by Bain Capital Private Equity in August 2023 for $ 1.1 billion.

More General Zires chooses to walk in the sober – not only as a way to save money, but to prevent alcohol addiction and live in a healthier lifestyle.

“Gen Z is social communication is less in a person, and social standards may change”, ” Brock SherberryResearcher at the Institute of Social Research at the University of Michigan, who studied small people’s relationships with alcohol, previously narrated luckAlisia Adamik. “Father and motherhood changes may be a factor, as well as the increasing pressure that young people feel successful, the amount of information that can be accessed about the risks of drinking, and even economic instability.”

A 2024 national restaurant association a report It also showed more than 75 % of customers wanting smaller parts for less money. But some fast food chains and fast food went up to the challenge, such as the metro Submit a list focusing on snacks Panera Bread tends to a famous “you choose two” deal for a cup of soup and half a sandwich or salad, which usually costs less than $ 10.

“I noticed many chains that with the decrease in the younger dinner on alcohol, the sizes of medium tickets decreased slightly,” Joe HannonThe Director General of Features and Sales at the Restaurant Management Program Company 365 RestaurantHe said luck. “Some restaurants also adopt adults who ask children’s lists as an effective cost option, and the part is controlled, which helps them attract and keep younger customers.”

Affected by social media, Ashley GarrettIt even made its task to review children’s meals in the largest possible number of restaurants to help other adults find delicious-conscious price. The 33 -year -old says she eats children five times a week and believes that the restaurant parts are very large and expensive.

“Give me chicken tenders or basic pasta dish, and I am happy,” Garrett He said Wall Street Journal.

How to eat other generations

It is not a totally trend of generations to take care of the existing prices during this inflationary period in which consumer confidence decreases.

In fact, 86 % of consumers said they changed their food behaviors in some way to move in inflation, with about a third they choose the lower -cost menu elements and 29 % planning to eat food around budget restrictions, according to what he said. eater/Vox Media Survey. More than 60 % of children’s children said that finding a fair or reasonable price was one of the best factors in choosing a new restaurant for an attempt. MCKINSEY & Co. a report Also published in February, fewer consumers appear planning to boast of restaurants and groceries.

However, Hannon said that he actually noticed an increase in spending in one category for children’s children.

He said: “Children, who are interesting, have already increased alcohol, and often treat food as more than lenient.”

While Gen Zers usually finds new restaurants through social media, the millennial generation still depends on Google and Yelp for reviews.

“The millennium generation relies heavily on online platforms, but it usually looks at reviews and classifications instead of just aesthetics,” Hannon added.

This story was originally shown on Fortune.com