Exclusively: Voices Founder Voices, TY Haney earns $ 11 million to start its second operation
– Loyalty program. The TY Haney founder has launched its second start starting, try your best (or TYB), more than three years ago. Peak Web3, an area that became very interested after she left the retailer for sportswear that in some aspects of 2010 startups.
Today, Haney still builds TYB, with 38 employees-and superior to Blockchain/Crypto/Nft-Mania. The platform aims to be a layer of loyalty to brands for consumers, and what Hani calls “community trade”. The two hundred brands use the platform, as well as 2 million users – most of them women.
Hani just collected a 11 million dollar chain for TYB, luck It is the first report. The tour was led by Offline Ventures and Strobe Ventures, with the participation of Coinbase Ventures, Castle Island Ventures, and unusual projects. This total its capital reaches $ 23.5 million.
Talk to Hani about TYB, you can feel enthusiastically. After years of drama I was flooded Outdoor sounds, which included the battles of the board and the exit Haney and its return, is pleased to be in the first step again. “I love this stage. I love building something from scratch,” she says.
TYB brands include many brands the most cosmetic boxes – such as Glossier, Rare Beauty and Saie. Hani says: “Beauty has started as a category greatly for us,” says Hani. “[Beauty] Consumers are already creating a lot of content and sharing rituals around brands. “There is also Poppi, Urban Outfitters, active.
Consumers participate in TYB in GamFied challenges, gain holdings, and they have the features of loyalty that support Blockchain that can be followed from the brand to the brand. Hani says that the customer who uses TYB has a 40 % higher frequency of purchase and a 28 % higher value. Monthly participation rates for Cracked brands 40 %. Haney Brands tells that TYB can pay 5 % to 10 % of revenues – “in a more profitable way than putting all your dollars against Instagram or Facebook.”
TYB develops “rapprochement networks” that can set the user loyalty to a brand and apply it to another. “Inside the Glossier community where I am the third level – can this mean something to you?” Hani explains.
I brought some lessons with her from outdoor sounds and dozens of millions that he raised. “It has become more sophisticated, or accurate, in terms of the whole money, the amount of money it collected, and the property eventually takes into account the amount of little mitigation,” she says.
Emma Hinchelv
whatever.Henchev@Fortune.com
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