Crafts of encryption and gambling games are the most expensive way to acquire users who have existing encryption portfolios, as it ranks first in all sectors of the encryption industry, as modern data appears.
Games and gambling campaigns are more expensive, with an average CPW 8.74 dollars and a quarter of less than $ 3.40, “Web3 Marketing Company is an ASAF NADLER He said In a recent report posted on X. CPW, or the cost per wallet, a higher “quality” scale is considered because it tracks the cost of web site visitors with a encryption wallet already installed in their browser.
The rate of “the height of the section” may be responsible
Nadler previously told Cointelegraph that their analysis data showed that users who have a more vulnerable portfolio to convert to encryption products.
CPW across different regions during the bull markets in the first quarter and Q4 of 2024. Source: Assaf Nadler
Nadler said that the percentage of the high contract for the cost of encryption and gambling games may be due to “high behavior, speculative behavior and intense competition.” He added:
“If web3 games are really” unavoidable “, we need to find a UA engine more powerful to make it sustainable as in Web2.”
However, the co -founder of Axie Infinity Jeff “Jiho” zirlin He said In the April 11 publication on X that high CPW periods are the time to try.
“Create new games/production lines, merge our share in the market, and prepare to expand the next market,” said Zirlin. “You know when it is a wrapped stage. You know when it’s time to explode,” he added.
Meanwhile, decentral financing campaigns (CEFI) (CEFI) has much easier with attracting new encryption users. “Defi/CEFI campaigns are the most costly efficient, with an average CPW of $ 2.79 and a quarter of less than $ 0.10,” Nadler said.
The results are based on 200 software campaign that works to process more than 70 advertisers, claiming that they are targeting an estimated 9.5 million users worldwide.
CPW results across the various sectors of the encryption industry. source: Assaf Nadler
It tracks how CPW differs through market courses, regions, campaigns strategies and audience sectors.
The distinct markets cost more to reach encryption users while declining
Nadler said that although the distinguished markets suffer from low -cost transfers for current encryption holders during the bull’s runs, attracting their attention becomes much more expensive during the market decline period.
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He highlighted that in 2024, the United States and Western Europe witnessed an increase in CPW four times and 27 times, respectively, between the first quarter and Q3, as the markets continued to unify and interest the encrypted portfolio.
“While these markets provide the range and quality during the bull’s run, they become much more expensive when feelings turn into a declining, which makes them less sustainable during retreat,” Nadler said.
Meanwhile, emerging markets such as Latin America and Eastern Europe “provide an exceptionally low CPW in favorable conditions but can suffer from severe cost fluctuations.”
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