Either you grow your business or not – growth penetration is the total BS!

At risk like a bad news holder looks like a “growth penetration” is a mirage that will collapse your work in front of your eyes.
Investing in penetration of growth is similar to spending your money, time, and resources that chase the wind when you should put a real job to help your work to grow.
Business cultivation in the right way may be slow and difficult, but it is worth it in the long run. Just as a pregnant woman cannot give birth to a 90 -year -old child, no one can penetrate the sustainable commercial growth process. There are rules for these things.
Remove “penetration” in “growth-hack” and only grow!
What is exactly the penetration of growth? Piracy means cutting corners or obtaining unauthorized access. From this definition, growth penetration is a somewhat fraud. If you cut the corners and your arrival is not authorized, it is likely to be a mirage.
Instead of growing startup, do this:
#1 → Invest in solving an actual problem:
If you don’t see the show entitled “The Lower Billionaire”, you need to see it as quickly as possible. This offer will teach you great lessons on how to start business successfully with limited resources.
With a mobile phone, a bag, $ 100, a simple car, there are no credit cards, no contacts, no accommodation, and lack of access to the Internet, the lower billionaire passes by seeking to build a million dollars in 90 days, in a town that no one can identify. It is better for it to be a city where no one knows.
There is a lot that any entrepreneur can learn from this offer to help build sustainable business from zero. One of the first lessons is the need to create a real value.
The first season From the bottom billionaire, Green Sterens distinguish. His first task was to generate fast money to cover basic expenses and generate capital to start his work.
Glenn asked himself this question. “What is the value I can provide to make money, even with limited resources at my disposal?”
After thinking hard, he decided to start the BBQ work in vision as it is in the HiIGH request. But to raise the capital of BBQ Standard, he has done some strange jobs. he…
- Scrap minerals were sold
- Used Used elements
- I did some useful work for wages
Side note: where there is a will, there is a way! Get away from your way if you have to do so; Do everything necessary to grow. No piracy, no pieces of cutting, only porn and huge work.
In record time, Glenn collected enough money to start his primary work and move forward to build a successful work.
So, put your thinking ceiling, discover the value you lack in your field, then reach a product or service to meet this pain point.
Do not penetrate your business growth when there is no real value to present it. This is a recipe for disasters.
#2 → Invest in deprived markets:
Napoleon Hill, the famous American writer who wrote “Think and growth of Rich” once … said …
“Your great chance may be in your place now.”
Most of the time, you don’t need to look too far to find a chance. If you can just stop and look around, you will realize that you are standing on a golden mine.
Do you know the story of Zynga and King?
These are mobile games that made history in the world of technology, but not without valuable lessons.
Zynga, the one -time leading company in Social (Facebook) games, had major strikes like Farmville, among other things. The case was that this company depends completely on Facebook Traffic; Which we will later be a serious mistake when Facebook decided to change their algorithm.
This change in the algorithm had shook Zynga, as expected. The problem was that Zinga did nothing about this change in the algorithm!
Perhaps they were confident in their company or something, but whatever the matter, they have regretted their regret. Because, why did Zynga not adapt to a change in algorithm enough quickly? Why did they not discover other ways to serve their customers regardless of Facebook? This is a clear state of excessive confidence (as I mentioned earlier) and the neglect of customers!
Customer neglect because, at this point, the ZYNGA customer base was deprived. It was when King, another mobile game, removed its decoding to jump and rescue today.
And save today they did!
So, what did the king do differently from Zynga?
First, focus on independent games applications that can work on mobile devices without passing through Facebook or any other platform.
Next, King mastered the flow of freedom to play, distributed his games on Facebook and other platforms.
King also carried out a non -surgical social integration. This means that their users can link the application with their social media platforms, allowing them to communicate with other players, share updates, get comments, or build a society about the game.
So, instead of going to grow, do an in -depth research to know the lost value in your field and benefit from it.
#3 → Look for your competitors:
Do you know why Sun Tzu said that we should keep our enemies closer to our friends? This is because understanding your enemies (or competitors) gives us power.
How to keep your competitors “closer”?
By searching for it. no; It is not a hunt, it is 100 % legal, and it is a usual practice in business.
Let’s take a look at Netflix Vs Bluckbuster (again!).
First, the head. Here are some statistics.
- More than 9000 stores all over the world
- Millions of loyal customers on a weekly basis
- Its value is approximately $ 6 billion
- He rented more than 84,000 employees
Blockbuster was at that time!
As Blockbuster was everywhere, Netflix was somewhere in the corner or the slightest observation and record notes. Netflix may not be the best at the time, but it was innovative and ready to put it at work.
Only for comparison, in 2003
- The value of Netflix was 300 million dollars to $ 500 million
- The value of Blockbuster was $ 5 billion
Again, Netflix was not bad, but they were innovative and arduous to work to find their biggest competitor – Blockbuster.
In addition to searching for their biggest competitor, Netflix also benefited from technology, which has just started to flourish at the time.
These were the changes he made to move forward.
I)-DVD is connected from door to door by mail:
With Blockbuster, you should take a trip to one of their brick stores and mortar to employ a movie-nothing wrong with it. But what if you can get movies when your door steps? No trips, saves time and money, more comfort!
Wonderful, right?
Well, Netflix started delivery of DVD by mail and loved people!
II) – Fixed rate subscription:
When you use a Blockbuster movie and fail to return it on time, you are governing “late fees” that customers hated a lot.
To deal with this pain point, Netflix provided a fixed subscription to the rate. This is one time fee for a period of time allowing you to get unlimited access to DVD tablets. No late fees.
3) – Film flow online:
More resistant!
People love anything that can make life easier for them, and online films flowing properly at the comfort of their homes is not at all bad.
In addition, the Internet began to be used in prosperity. Talk about the perfect timing.
This, women and gentlemen, is how Netflix managed to grow (not growth) on their way to become the leading content of this era, worth about $ 417 billion (at the time of this report, 2025).
Moreover, Netflix set an ambitious goal to reach a trillion -dollar estimate value by 2030!
So, where is the smell in all of this? He went with the wind!
Also, did you mention that Bluckbuster rejected an offer to buy Neflix for $ 50 million in 2000?
(Yes; do that what you want!)
conclusion:
It is one thing to start a business, but it is another that is successfully running it.
In addition to sharpening your skills set, you also need a discretionary salad to determine the best practices that you should or should not be implemented.
I know it is not easy; I was there before, failed, mourning, mpped, learning some lessons, and now I know the best.
The penetration of growth, regardless of the way you see it, is not a good strategy for your business.
As long as business growth goes, you either grow your real business (by working mode), or grow very quickly and fail (by penetrating growth).