- Duolingo organized the death of the owls for a marketing trick – with the exception of Japan.
- The campaign reflects the unconventional marketing and the country of Duolingo.
- Marketing efforts helped increase daily active users by 51 % and revenue by 41 % in the fourth quarter.
In a detailed marketing campaign this month, it appears that Dolingo has killed the viral green owl in every country but.
“The duo, our owl, is a fake death in every one market, we had the exception of Japan,” Louis von Ahn, CEO of the company, said in a profit call on Thursday. “It turned out that in Japan, he was not joking about death, Kushir. Therefore, in Japan, he did not die.”
In the early February campaign, the language learning application announced the “death” of the amulet with a rude statement. In a post on X, the company wrote: “The authorities are currently investigating the death case and we are fully cooperating.
Pop ie Lipa answered the X Post, and wrote: “Til” Death Duo Part “, referring to a long -term joke about being in love with the artist.
The company entered everything in: Imagine the microcosm of the application of the dead amulet with cross -eyes and its tongue comes out, and Dulingo’s social handles defended a series of jobs.
On a call on Thursday, von Ann said that the duo returned last week from his death fake because the users have completed sufficient language lessons to return it.
The campaign reflected the famous marketing campaigns of the unconventional and municipal company, which made the masculinity and Duolingo App cultural icons.
Social media in duolingo is distinguished in countries such as India, Germany and French Hundreds of thousands From followers in each of these countries. The Duolingo’s Japan Instagram page contains leaflets in Japanese and anime art, which displays the duo participating in local trends.
In the last quarter, Duolingo became the first company to use animation to make notes prepared on a profit call, Emphasizing the boost of artificial intelligence. The company’s body representative told Business Insider that the video would have taken weeks to create With human animation, however The task artificial intelligence did the mission in less than seven minutes.
The company spent $ 25.6 million on sales and marketing in the quarter that ended in September, up from $ 22.3 million in the same period in 2023. The breaks of the last quarter were not available at the time of the press.
The company wrote in a shareholding letter issued on Thursday: “We believe that our non-engraved and viral marketing campaigns-such as Super Bowl advertisement, which is 5 seconds long, Duolingo on Ice, and” OLL Game “with Netflix- contributed to the growth of users and the growth of our iconic brand.”
Daily active users – an important measure of consumer applications – jumped 51 % in the fourth quarter to 40.5 million.
The fourth quarter revenues grew by 41 % to $ 209 million, overcoming the expectations of analysts of $ 205 million.
Dolingo’s shares decreased more than 7 % in the post -hours trade. The stock rose 57 % last year.
