Digital signs around us everywhere. You see screens in a mall, at an airport, while buying your coffee in a live café, or heading to a meeting in an office. It is a modern communication technology that reshapes the method of delivery of messages.
Diversity is what prompted the high demand for digital signs. Certainly, the majority of companies benefit from their maximum benefit as a strong promotional tool first. However, its use exceeds mere commercial interest. Schools, hospitals, museums and public spaces – wherever communication occurs, and digital signs have a place.
What are the digital signs, the technology behind them that work better, and how to start – answers to these questions below.
So, what are the digital signs?
Simply put, digital signs are the use of display screens to connect any kind of information. It is a system consisting of 3 basic parts:
- A an offer Hell – a screen in which everything appears. It can be anything: from a wall hanging on the LED screen on the side of the building.
- programmingOr content management system (CMS), signal users are allowed to control what, how and where and when to be displayed.
- Devices – A media operator holds information from the program and sends it to the screens.
These pieces work together. After creating content in the program, it is stored and scheduling for display. The program sends the content to the media player, which has the role of the link between the program and the screen. Then the media player guarantees the content of the content exactly as it is planned, and pushed it to the screen automatically. Therefore, whenever you make changes, it is reflected on the screens immediately. Of course, every update does not require manual adjustments.
It is important to note that digital signs are no longer a complex solution for the institution only. Now, with easy-to-use networks such as Apple TV- Something that many people and companies have already to broadcast-and cloud lines like
The content is king. Even in the world of digital signs.
You are going through ≈ 1000 pieces of digital promotional content daily. How do you really remember?
Maybe not much. Most of them look at the human brain in a way that mixes in the background. It is part of the digital noise that we all learned to ignore.
Digital signs changed this perception of the content significantly. First, that It has space (With no deviations). Digital signs are usually placed exactly as there is a target audience. The content, the front and the center are placed. Second, digital screens are larger, brighter and difficult to ignore. It is ideal for high -motion environments that require a major impact.
The third and most important superpower of digital signs Content. You can already use it to transfer any format of information:
- the pictures
- Videos
- Web pages
- Information panels
- Social media
- Menu
- Trends and maps
- Live summaries and data in actual time
- What kind of content can be displayed on the screen – You can occupy a comprehensive list of what can be displayed via digital screens a few pages. High -resolution images such as shots of clear products, motion content, news extracts, menus, or standards – called whatever you want. The thing is that – if it is digitally present, the screens can display it.
Wait, are digital signs a variety?
In recent years, technologies have brought LED and 3D display technologies to a new wave to promotional strategies. The brands have realized that there are more influential ways to involve customers – dynamic and overwhelming. The jump was reinforced from direct traditional rear lights to advanced OLED and QD OLED image quality, allowing larger vibrant screens. This development supports the increasing trend of wide -ranging screens with high -resolution decisions, including 8K to 16K, providing unparalleled images.
The 3D and transparent screens completely changed the game in the advertisement. Trademarks continue to fill their marketing strategies quickly with screens of all sizes. The goal – draws attention with the “Wow” worker and not delaying the competitors.
Many companies completely benefit from the huge creative signs that all their forms bring. Take the Xbox campaign with a giant LED field in Las Vegas, for example. In the same way, Pepsico, Marvel, Samsung, Sony, Nike and many other brands are used with 3D digital signs to connect attractive advertising experiences outside the home (OOH).
Here’s the thing: digital signs are not only about cheerful marketing campaigns on Gargantuan screens. It is not exclusive to brands with large names with huge budgets. Digital signs are exactly available as necessary for digital communications. with
Screen Technology: Why Apple TV is an abbreviation of easy digital signs
There are a lot of options for digital signs there: from ChromeCast (great for personal use, not much for business) to Raspberry PI (cheap but not expanding well or another long). Each has positives and negatives. But when you start searching for something reliable and costly effective, not a technical forest, the list is quickly narrowed.
This is where Apple TV comes. While it is widely known as the preparation box to broadcast your favorite programs, it is easily reused with digital signs. He has specifications to support them.
Apple TV is a dangerous piece of devices. Lightweight, compressed, and high performance. This digital signs player has a powerful Bionic A15 chip (YUP, the same slide in some iPhone devices from the best iPhone devices in Apple), so they deal with anything from dynamic video episodes to high -resolution images easily. It is a small box but full of treatment of treatment, which gives you a delayed performance.
The whole thing is about the technology below the cover – the device got the reliability of the distinctive apple. Apple TV works on TVOS, which is very stable, and is designed for smooth integration with other Apple products and services. This means that once you get an Apple ecosystem in place, preparing your digital banners on Apple TV appears to be without effort. Take Kitcast, for example. It is specially designed for Apple TV, so it works on TVOS as it was made for it (because it was). The setting takes minutes, and this is exactly what you want when you need pain -free digital signs.
One of the largest privileges in Apple TV for digital signs is the ability to expand. Apple Device Management Management (MDM). With MDM, you can publish, configure and manage all Apple TV Ligge operators, saving time and effort.
By automatic recording of Apple (ADE), you do not need to manually configure each Apple TV. Once adds new devices to your MDM platform (such as JAMF, Mosyle or Apple Business Manager), they are automatically automatically outside the box. In short, you get faster passes and post new banners sites within minutes instead of hours.
In addition, with AirPlay, Apple TV is proud of double function. Use it for digital signs, or throw the content from your phone or laptop on the screen at any time when necessary.
If we talk about the effectiveness of the cost, to put this in their right quorum, other devices options often come with large and expensive boxes, tons of wires, and high maintenance costs. Apple TV is to provide space, energy effective, and facilitate the wallet.
Now, add KitCast to a mixture of Apple TV privileges.
Kitcast depends on philosophy that must be the creation and operation of digital signs without technical barriers. This, associated with his great tools to create content, such as 500+ molds, built -in clothing, Canva integration, and even AI’s assistant to help you designs, makes them the ideal owner of Apple TV in digital signs.
Returning to expansion, KitCast plays with MDM services. It makes publishing on a large scale, to several hundred screens, a matter of several clicks. Prepare it once, and to get future pass, you can get an automatic post.
Moreover, KitCast offers a strong feature that you put in digital signals. Divide areas helps increase the width space for multi -task content. Add a flexible scheduling based on the calendar, targeting the screen -based screen, and the user interface that removes friction, and gets a digital signs system that does not throw road barriers.
Start with digital signsUsing an example of Apple TV + KitCast Duo, it clearly shows that the preparation of digital signs should not be a heavy elevator or humor in the brain.
Apple TV preparation for digital signs is literally outside the box. You can simply connect it to your view and connect it to the Internet. After that, you can link it to the digital signs program and you are fine. The same story with KitCast. It provides a 5 -minute preparation flight with a plane operation. Just register with KitCast, install the application on Apple TV screens, or connect the screens, and you can either download your media or use KitCast uses or molds. From there, you can handle your digital screens the way you want from a central, central platform based on the cloud. Simple this way.
Are digital signs the next big thing?
The reality is … It is a great current thing. Looking at the number of globally famous brands jumps on the noise from the use of huge and normative offers in its strategy, it is definitely a direction. Digital signs have become an important communication channel, along with other digital sources for information. The thing is that digital signs are suitable for any space and goal. You have: you have a message to deliver, digital signs: framing them.
