Curricula ads, ads and campaigns and campaigns are among the most expensive new users. According to modern data, these methods are particularly expensive when arriving at the current encryption portfolios, as they rise the highest compared to other sectors in the encryption industry.
According to data, decentralized financing ads (Defi) and Central Financial Settings (CEFI) are better and more effective in terms of access to current users in the encryption sector compared to gaming and gambling campaigns. In a conversation mail In X, the co -founder of the Axie Infinity Jeff “Jiho” Zirlin responded to an article published by the co -founder of Web3 Marketing ASAF NADLER, which highlighted the numbers behind these campaigns.
Nadler said: “Games and gambling campaigns are the most expensive, as the average CPW 8.74 dollars and a boot of less than $ 3.40,” Nadler said. CPW, or the cost per wallet is an ideal measure for measuring because it tracks the cost of web visitors who already have a encryption wallet installed in their browser.
The co -founder of Axie Infinity gives an insight into discussion
According to Landler mail, He stated that the high -cost ratio to return from encryption and gambling games may be expected to the high speculation behavior and intense competition. “If web3 games are really inevitable, we need to find a UA engine more powerful to make it sustainable as in Web2,” Nadler said.
However, Axie Infinity Executive stated that the best periods of experiments are those that have a high CPW. He said that to compare the amount of money required by users on the plane, “Basically, it costs the amount of the money costing by someone in Web3 increases during the bear markets and decreased during the bulls. This was the case for every tested region, except for Southeast Asia.
This is some interesting research.
Basically, the amount of money costing it on board increases in Web3 during the bear markets and decreases during the bulls.
This was the case for every tested region, with the exception of Southeast Asia.
This is probably why we have a stable …
– Jihoz.ron
(jihoz_axie) April 12, 2025
The co -founder of Axie Infinity also revealed the best time for a market experience, noting that within a high period of CPW. He added: “During the times when the cost is for every high portfolio, it is time to try, create new games/lines, unify our share in the market, and prepare to expand in the next market.”
Nader highlights the difference between Taurus and Bear markets
Meanwhile, according to the Nader report, it is easier for campaigns in the CEFI and Defi sectors on board new encryption users. He said: “Defi/CEFI campaigns are the most costly efficient, with a CPW average of $ 2.79 and a quarter less than only $ 0.10.” Results are based on about 200 software carries carried out by more than 70 advertisers, who have claimed that they are targeting about 9.5 million users worldwide. It tracks how CPW differs through different market courses, campaigns strategies, audience sectors, and regions.
According to Nadler, while excellent markets suffer from low -cost transfers for current encryption holders during the bull runs, it was always difficult to attract their attention during the bear markets. He stated that in 2024, the United States and Western Europe witnessed CPW four times and 27 times in a row, between the first quarter and the third quarter. This happened as the market is unified and beneficial from the decline encryption.
He said: “While these markets provide scope and quality while operating the bull, they become much more expensive when feelings turn into a decline, which makes them less sustainable during the recession.” Meanwhile, markets classified under “emerging” countries such as Latin America and Eastern Europe are very low in good conditions but can also face extreme cost fluctuations.
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