The following article was produced with Cartier.
At the beginning of the twentieth century, the streets of Paris were full of invention, industry and imagination. Art Novo He was finding his rhythm, jazz began to reach, and the elite of the world was flowing on the French capital not only for culture, but for the style.
Amid this creative chaos, Cartier It was quickly considered the distinctive symbol of this new era and its increasing presence within the cultural axis in Europe, and it was reflected in the iconic watch groups: elegant, engineering, front thinking, and taking advantage of the Art Deco movement with a deep survival in the French luxury Mason Craft experts that have become famous for it.
From Santos-Dumont is ready to coordinate the cockpit to the tank now, Cartier has led the clock design for a fast-changing world characterized by square drawings, sapphire cabush, and a bold vision of what the men’s wrist clock (and should be).
Now, more than a century after a century, Cartier has returned to a cellar to imagine two symbols from the golden age of watch. In watches & Wonders 2025 for this year, the French Mason Once again, it takes the lead center with brilliant versions: a newly -sized Louis Cartier tank, and a rare reservoir, a digital rebel in the twenties of the twentieth century that still feels before its time today.
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Louis Cartier tank
It was first released in 1922, just five years after the original tank, Louis Cartier tank Take sharp corners, masculine in the model and reduce them. The issue was stretched, the profile stretched, almost immediately, it became a plan for the most constant silhouette images of Kartier – a rectangular clock with cultural related today as it was more than a century ago. It was simple, elegant, and Parisian.
This year, Louis Cartier is moving forward again with a new automatic caliber at home. A greeting was greeting in 1899 MC for the year that opened the main Cartier boutheck on 13 Rue de la Paix, which remained a beating heart Mason Style since then. The new movement allows the size of a larger condition without disrupting the elegant tank ratios.
Available in both roses and yellow gold, the Louis Cartier tank reaches many manufacturing Determining signatures are still intact: Roman numbers, chemical minute path, sword -shaped hands, and embroidered crown with sapphire cabush.
Of course, Cartier could have pushed this to a new area. Instead, the French watchmaker remained loyal to the original spirit of the piece, allowing the lines to carry out the conversation Mason Employed movements do work. This seems to see the contemporary tank in the fullest confidence – it is bigger, it can be said it is better, but still conservative.
The Guichets reservoir returns
While Louis Cartier tank was about careful development, Guichets tank It has always been an external bold. I mean, just see it. This piece is the pure watch theater.
It was originally launched in 1928, and Cartier’s answer was to the modern machine. No hand. No disk. Only windows cut in a solid golden box – one for jumping hours, one to pull the minutes. Cartier’s bold release was responding to a world that was moving faster with the fixed revolution of aircraft, trains and cars. Almost a century after a century, Watches & Wonders witnessed another radical version of French TrendSetters.
this year Guichets tank The revival of lands under the Cartier Brevis Group – Mason A house for the specialists of hurricane scholars, university and experts. It is supported by Caliber 9755 MC, a detailed movement that has been developed exclusively for this version, and has been offered in two distinguished compositions.
The first comes with yellow gold, pink gold or platinum, and revive the design of the original vertical hole with hours at 12 and 1 minutes. The second is a limited edition of 200 pieces in platinum, and re -interpretation of the design in the thirties of the last century with the openings that were placed through the experience through the sign (if we can call it) in a harmful Qatari angle that sits the crown, in a real wearing, proudly at 12 o’clock.
With these two versions, Cartier does not try to chase directions, nor does it try to re -invent the wheel. In Watches & Wonders 2025, the Tank Louis Cartier version is a classic contemporary, while the tank reminds us that the idea of Cartier about its simplicity is never simple. It is confident in the past to withdraw something creative to the present time, and a century from the history of the watchmakers turned into a master’s strike in the modern era.
