Bumble Slashs 20 million dollars in the marketing of Q2 as a founder – CEO Whitney Wolfe Herd returns with the first quality strategy – Match Group (Nasdaq: MTCH), Bumble (NASDAQ: BMBL)

Bumble Inc. Bmbl It is to get rid of growth-in everything to focus on quality matches and user experience under the return of the founder-CEO Witti Wolf A herdThe company announced during the first quarter of the 2025 profit call on Wednesday.

What happenedThe dating applications operator recorded $ 247 million in revenue, as analysts’ expectations exceeded 246.65 million dollars, although the stock profits did not respond slightly at 0.13 dollars for $ 0.14.

The company’s shares increased by 26.65 % on Thursday after the announce Match Group Inc. MtchWhich recently announced the reduction of the workforce by 13 %.

“We are speeding our efforts to improve our members’ base and show a more thinking selection of high -quality high -quality profiles,” said Wolf Hurd, who resumed its executive role in mid -March. “Quality is the key to permanent growth.”

The company reduces 20 million dollars of spending on marketing in the second quarter with the “next more” throughout the year 2025, which is primarily targeting the channels for acquiring inorganic users. In addition, Bumble set $ 15 million in operational cost savings to achieve by the end of the year.

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Why do it matter: Temporary Financial Director Ron Fior Guiding the second-quarter revenue from 235-243 million dollars, which represents a decrease on an annual basis of 10-13 %. The company will stop stopping the user standards with a focus on improving the user base.

“We use artificial intelligence to make love more humane.” The company plans to make a major update for the product in late summer, which includes improved matching algorithms, verification tools and a new training center.

“We are not afraid of losing members who do not want to verify themselves,” Wolf Hurd added.

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Disintegration: This content was partially produced with the help of artificial intelligence tools and was reviewed and published by Beenzinga editors.