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Spain is strengthening its historic role as a bridge between Europe and Latin America with the arrival of MERGE Buenos Aires, a landmark event in 2025 that will combine the latest innovations in the field of blockchain and Web3. Bringing together technology, culture and business, this event aims to position Buenos Aires as a major player in one of today’s most disruptive industries.
The previous edition, held in Madrid, was a resounding success with more than 2,500 participants and 250 international speakers. Over three days, the MERGE Buenos Aires conference will bring together leaders from major technology and financial companies, emerging startups, traditional institutions, and government representatives from around the world. Discussions will focus on technology transformation policies, with an emphasis on the coexistence of traditional finance and crypto assets to meet global financial needs.
Paola Pascual, CEO and Founder of MERGEHighlight the primary goal: to create a space that drives the financial innovation agenda, shapes strategies for the Web 3 era, and supports traditional institutions in adopting decentralized technologies.
The event will explore the future impact of the Internet and blockchain technology, covering topics such as digital identity, tokenization, decentralized finance, direct payments, cybersecurity, and blockchain’s synergy with emerging technologies such as artificial intelligence. These themes are reshaping engagement, governance and project finance, driving a more inclusive and transparent digital economy. This unique combination of topics and practical applications will position MERGE Buenos Aires as a premier forum for innovation and digital transformation.
A high-level agenda with an unparalleled lineup of speakers
The program begins on Monday, March 24, with an exclusive cocktail party at the Spanish Embassy to welcome special guests. On March 25 and 26, the conference will include talks, workshops, exhibitions and experiences that blend culture and technology, providing much more than just a standard technology event.
The event will highlight an impressive group of speakers from various key sectors. Organizational and institutional leaders including Pedro Inchauspe (Central Bank of Argentina), Roberto E. Silva (CNN in Argentina), Fabio Araujo (Brazilian Central Bank), and Juan Carlos Reyes (CNAD El Salvador).
From the world of fintech and corporates, notable figures include Coti de Monteverde (Banco Santander), Esteban Treceras (Banco Galicia), and Sebastian Rizzano (MasterCard), along with representatives of international companies such as Microsoft and Bello.
The Web3 ecosystem will include leaders from local companies such as Pablo Casadio (Bit2Me), Maria Fernanda Gobet (CryptoMKT), and Robert Drost (Aigen Foundation), among others.
Basic support from leading companies
The unwavering support of our initial sponsors is key to ensuring the success of MERGE Buenos Aires, an event that has already positioned itself as a must-attend milestone in the Web3 industry. Among the prominent organizations that confirmed their support are famous names such as: Blockchain Factory, Bit2Me, Chainalysis, CryptoMKT, Aigen Foundation, FinReg 360, GBC Advisory Partners, Lirim, Stackley, and Taurusamong many other things. These companies highlight the diverse and global nature of the strategic partners who make this event possible.
More than just technology: Revolutionary culture and arts will leave you in awe
MERGE Buenos Aires is distinguished by its seamless merging of art and technology, creating an innovative experience that combines culture, creativity and innovation. At Palacio Libertad, attendees will enjoy digital art exhibitions, interactive installations, concerts, performances and groundbreaking exhibitions.
The event extends beyond its main venue through parallel activities such as VIP dinners, community meetings, networking sessions, and cultural tours, fostering cross-border and cross-disciplinary collaboration.
It’s not a matter of how, but when we fully immerse ourselves in the Internet of the future. The answer lies in MERGE. Early bird tickets will be available soon on Website.
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