SUPERBET Romanian Games It has ended the financing agreement of 1.3 billion euros ($ 1.34 billion) With the current investors run by HPS Investment Partners. On February 7, 2025, this large capital leak for global growth initiatives in Superbet is scheduled to strengthen.
The company plans to take advantage of this financing to enhance its presence in the current markets and explore new opportunities. Focusing is greatly on the expansion of Brazil, a recent granting market for a full bet online on January 1, 2025, making it one of the first 14 operators to obtain such approval.
About Superbet
Superbet, created by Sacha Dragic in 2008, developed into a prominent company and sports games located in Romania. Initially focusing on betting on retail, the company expanded its operations to more than 1,000 betting stores in various countries, including Austria, Belgium, Croatia, Gabros, Malta, Poland, Romania, Serbia and Slovakia. This wide network contributed to an annual rotation of about 15 billion euros.
In 2019, Superbet got a strategic minority of 175 million euros Investing stocks from BlackstonTactical opportunities, aim to enhance its market position in Romania and support expansion in Central and Eastern Europe.
This investment facilitated technological developments and diversification of the market, which led to the acquisition of Napoleon Sports and Casino in Belgium in 2021, which represents a major move to the Western European market.
Finally, Superbet showed strong growth. In 2018, the company estimated revenues exceeding 180 million euros.
By 2023, Superbet’s revenues reached 986 million Romanian, in which it was placed in its position the second largest company in the Romania Gambling Industry, after Loteria Română, which reported revenues of more than 1.22 billion Romanian.
In terms of recognition of the industry, Superbet has been classified 11 in the EGR Power 50 list of the most powerful betting and games companies in the world in 2022, which is improved from the sixteenth place in 2021 and 28 in 2020. This rise confirms the company’s increasing impact on the global market.
Investing in new technologies
In addition to the expansion of the market, Superbet is keen to follow the integration and acquisitions to enhance its wallet. The company also intends to invest heavily in innovative technologies and its technology platform to provide a gaming experience for its customers.
BlackStone’s relationship with Superbet began in 2019 with an initial investment of 175 million euros ($ 180.5 million) as a shareholder in the strategic minority. Since then, Superbet has expanded its operations to 12 markets, progressing in Romania, establishing a strong presence in Poland, and entering Belgium by acquiring Napoleon Sports and Casino in 2021. The company also runs a technology center in Croatia and creates a center product in Spain.
In July 2023, Superbet announced plans to enter the insurance and mediation market after obtaining the necessary licenses from the Romanian Financial Supervision Authority.
The re -financing deal coincides with the founder of Sacha Dragic to resume a more active leadership role. After declining in 2019 and the appointment of Johnny Hartnett, former CEO of Paddy Power Betfair, as an executive president, Dragic returned as a co -executive official last year to direct the company towards strategic growth.
Commenting on the re -financing, Dragic stated that it reflects Superbet’s commitment to becoming a global pioneer in this industry. It highlights the unique business model of the company, which integrates strategic investments in advanced technology with a variety of products wallet, compatible with modern consumer trends.
Hans-Holger Albrecht, President of Superbet Group, expressed his happiness with a successful agreement, focusing on the presence of investors like Blackstone and HPS is a milestone for the company. He pointed out that the strong public budget allows Superbet to continue its expansion, driven by its unique technology and product offers.
Rafael de Botton, the first administrative director of the Blackstone Tactical Extracts, praised as a founder of manufacturing with the support of an exceptional management team. He expressed his pride in continuing to support the growth and innovation journey in Superbet and looks at the ongoing partnership and future opportunities.
Superbet received consulting support from Morgan Stanley and Stifel during re -financing negotiations. The legal aspects of the treatment have been dealt with by Herzog Fox & Niman, Sidley Austin, Lewinus and Luxembourg. On the part of BlackStone, Citi worked as a financial consultant, while Simpson Thacher & Bartlett presented a legal advisor.
Recently, Superbet has become the official betting site of Rio Carnival 2025, supporting marches and Algria and Rio Carnaval in cooperation with the independent league of Samba Schools in Rio De Janeiro. The event is to be held between February 28 and March 8.
Sports bet in Eastern Europe
The sportsmanship industry in Eastern Europe has witnessed significant growth in recent years, which has contributed in particular to the region’s economy. In 2022, the revenues of the gambling market in Europe amounted to 108.5 billion euros, which represents an 8 % increase compared to prenatal levels in 2019. This growth was mainly driven by reopening the wild gambling places after the closure associated with the epidemic.
Online sports betting has become increasingly common in Eastern Europe. The market is expected to grow by 4.45 % between 2025 and 2029, which leads to a market size of 349.50 million dollars by 2029.
This upward trend refers to the expanding digital infrastructure in the region and the increased acceptance of online gambling platforms.
Many of the main players dominate the sports scene of Eastern Europe. For example, at Betsson AB, the pioneering global operator in online gambling, a strong presence in sports and casino games throughout the region. The company focuses on the expansion of the organized European markets, which contributes to its share in the large market.
In Poland, STS is a pioneering sports betting operator, making it one of the largest organized sports decking markets in Central Eastern Europe.
The company’s dominance of strong demand for sports betting in the Polish market.
The value of the overall European sports betting market was 36.4 billion dollars in 2024, and it is expected to reach 83.2 billion dollars by 2033, showing an annual CAGR growth rate by 9.6 % from 2025 to 2033.
This great growth reflects the popularity of sports betting throughout Europe, including Eastern European countries, driven by factors such as technological developments, organizational changes and an increasing base for sports lovers who participate in betting activities.
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