- Bill Ackman now has 63 % of Bremont Long Mark Trust that was newly created.
- Bremont launched the new ATITUDE collection in Watches & Wonders 2025.
- Ackman places Bremont as an answer to Britain on Swiss watches.
Not every day you collide with a billionaire in Watches & Wonders, but there is in Geneva when we saw Bill Akman. Yes, this is Bill Akman. Prevention of pictures in the seat of Martin Baker’s expulsion, ask questions, and the details of the aspiration. It was found that the founder of Pershing Square was not only there to Window Shop. He was in the city to support a new chapter bold in the British watch industry. It was not shy of telling us how deep.
Akman is now the owner of the majority and the non -executive president of Brunt Nick and Giles English. The brand’s deal is not. It is not the heart of private stocks. Full commitment, Capital-C. Through it through Bremont Long Trust, Ackman controls 63 % of the company. It brings the same strategic fiery power that made him a billionaire manager of hedge boxes.
Boutique BTR in London began everything
But let’s go back. The story does not start in Geneva. It started three years ago in London, when Ackman coincided with roaming in Bremont boutique and toured it. What started on a spontaneous shopping trip ended with a purchase of several hours as gifts … then a question who owns the company.
The store manager told him about the English brothers and their backgrounds. They were led by a deadly plane crash that included their father to start a brand in the field of aviation, adventure and British engineering.
It was a drug addict. Send a note to Nick and Jeelles, praise the hours and the investment offer. Soon after, he was enlarged with Nick English, and she learned that the old investor was looking to go out. After a few months, Ackman was in it. Firstly, the shares are gradually acquired, and only last week, he injected a new round of growth capital to help Bremont Scale.
So what is the play here? According to the actions, this is the part of the investment, the emotional part, and the part of the task. “The British created watchmakers,” he said. “Rolex was a British company before moving to Switzerland, where many of the most important artistic innovations and industry complications were invented in England in the 17th, 18th and 19th centuries.”
Bill Akkan passion for billion pounds
Ackman wants to repeat British watches, and he puts dangerous skin in the game. After supporting the English brothers, he helped recruit David Serao As a new executive of Bremonte in 2023.
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If the name rings a bell, it’s because Cerrato is the man who revived Tudor and created Black Bay. He has since fixed the language of Brimon’s design, materials and pricing strategy. This includes the steel 904l steel, the same degree used by Rolex, the upgrade of the movements, the tightening of groups, and the rename of a brocker around three main categories: the land (Terra Nova), the Supermarine and the air (height).
The latter, height, just decreased in Geneva. Use Bremont Watches & Wonders 2025 to launch the new flying group, inspired by their long partnership with it Martin Baker. Besides, some complications for heavyweight came: two new auditors in the jumping hour, a 12 -piece pulpon, and a permanent calendar of 50 pieces. For the company that was mainly known for Pilot watches, it’s a dangerous flexible.
But it is not only about hours. It is about vision. Akman says this is one of the only real hobbies he possesses out of tennis. But if you continue his investment career, you know that this is not a hobby energy. This, “I will build something big, energy.” It does not chase short -term profits or cheerful public subscription. He plays the long game. British heritage. Percemic integration. Nidar. a novel.
Primon made in Britain
Currently, Bremont makes about 10,000 hours a year. This is minimal compared to 1.2 million or even from Patek Philippe’s 70,000. But that scarcity according to the design. The watches were developed, assembled and served in the pavilion, which is the headquarters of 35,000 square feet in Henley-ON-THAmes with a growth space. Bremont also has dangerous military credentials, after designing hours for more than 500 elite swarms across the United Kingdom, the United States and allied forces.
And yes, there is a marketing play here as well. Ackman began documenting the Bremont trip on X (previously Twitter), as it provided an alive -sized update engine on the brand. Both victories and inevitable setbacks. The atmosphere is transparent, educational, and perhaps just a small tongue in the cheek. It even returns free of charge to users who make useful notes or commercial ideas.
Billionaires do not decide every day to restart the entire national industry for fun. But this is exactly what this looks. A bet on the British watch industry, on telling stories, and by the way not everyone wants to wear the same Rolex Dayonna like their accountant.
Will you work? This is a billion pounds question. But if the Bill Akman’s record is anything to go through, then the smart money is definitely seen.
