Federal judge slapped Apple around him: IPhone Gonzalez Rogers said Apple was in “deliberate violation” From the year 2021, it was issued, and that it will work to refer the company to a possible criminal prosecution.
This is very beautiful. But what about the rest of the Rogers rule?
Well, this can also be worthy of women.
that it maybe This may finally be the thing that mainly changes the way Apple runs the application store – a major source of company’s revenue.
Or may not.
Let’s review.
This week’s ruling comes out of the court battle between Apple and Epic Games, the company that runs Fortnite, which started nearly five years ago.
In short: EPIC does not like Apple requires Fortnite operators and any other person who uses iOS devices to make purchases within the application via the Apple local application store-and Apple can reach up to 30 % of each transaction. In the summer of 2020, The episode of the Apple App StoreWhich mainly kicked Fortnite from iPhone and iPad, which led to a civil lawsuit.
The epic seemed to have lost its battle in 2021, when Rogers ruled against him almost all charges. But EPIC saved one victory: Rogers said he had to allow developers like Epic Corperning that they could leave the application and go to another website, where they could make transactions without Apple sharing.
This week’s ruling believes that Apple has violated both the original ruling discourse and its spirit and says that Apple must comply with it immediately. Meaning, in theory, companies like EPIC will be able to inform their customers using iPhone devices that they can get a better deal elsewhere, and that Apple will not be able to impose fees on developers if that happens.
Apple delegate says he will comply with judgment, but he will also resume it.
So on the one hand: This may be a huge problem for Apple. If adult players like EPIC routinely convinced customers to conduct transactions with them outside the Apple application, they can reduce the growing “services” work from Apple – which is an increasingly important part of the Apple income statement, as the basic iPhone revenue leaks. This comes at a time when Apple faces similar battles around the world – the European Union has just imposed hundreds of millions of dollars because of the way the application store in that region is running.
On the other hand: As mentioned above, Apple will appeal the Rogers rule. So it is possible that the option to buy-out-the-App Store can be a choice in the United States for a long time.
Equally important: What is the percentage of Apple users in fact leaving the Apple App Store to buy things for the games they play? We have no idea.
Many of them may be excited to do this, as they can theory to get more for their money if Apple does not take a reduction for themselves. Or maybe most of them will not want to deal with a jumping headache outside the application, withdraw a credit card (or ask their parents their credit card), and make purchases on a different platform.
In theory, we will discover soon. The CEO of Epic Tim Tim Sweeey says that Fortnite will return to the Apple App Store next week. However, it is not clear if Apple agrees to it. I asked the two companies to comment.
