Apple admits that she is not ready to launch Siri Ai: “The end of the Siri runway will come quickly, and Apple needs to go out.”

After stumbling from the starting portal in the Big Tech Core Race to take advantage of artificial intelligence, Apple tried to restore equality on Monday during an annual developer conference that mostly focuses on gradual progress and cosmetic changes in its technology.

The supposed rituals, which attracted thousands of developers from nearly 60 countries to the Apple Valley headquarters in Apple, are defeated compared to the feverish anticipation surrounding the event in the past two years.

Apple has highlighted plans for more artificial intelligence tools designed to simplify people’s lives and make their products easier. It also provided an early glimpse into the largest design of its iPhone program for a decade. By doing this, Apple’s executive officials have declined to issue bold promises of breakthroughs that permeate modern conferences, prompting the CFRA Angelo Zino analyst to extract the event as “DUD” in a research note.

More artificial intelligence, but what about Siri?

In 2023, Apple revealedMixed realistic headsetThis was more than a specialized product, and last year, WWDC explained its first major invasion of artificial intelligence withA set of new featuresIt was highlighted by the promise of a smarter and more varied version than its virtual assistant, Siri – a goal that has not yet been achieved.

“This work needs more time to reach our high -quality tape,” said Craig Fedrigi, chief of the software executives in Apple on Monday at the beginning of the conference. The company did not provide an accurate time schedule when Siri’s upgrade from artificial intelligence is completed, but indicated that this will not happen until next year as soon as possible.

“The silence surrounding Siri was designing,” said Depangan Chattergi, Forster Research Analyst. “No amount of texts or cute expressive symbols can fill the discharge of the inhibiting and interactive Amnesty International experience that we know that Siri will be able to prepare. We do not know when that will happen. The end of the Siri runway will come quickly, and Apple needs to raise it.”

Is Apple, with “liquid glass”, is still my direction?

The show was revealed amid annoying questions about whether Apple has lost some ambiguity and innovative engine that made it from technical trends during its date of approximately 50 years.

Instead of making a large splash as I did with Vision Pro Headset and AI Suite, Apple has followed a low approach often confirmed its efforts to clarify the appearance of its programs with a new design called “Glass Liquid” with the unveiling of a new video game and new features such as “Borddy Prody” to help in physical fitness management.

Apple’s executive officials have promised to make its program more compatible with the increasingly advanced computer chips that operate its products while facilitating the switch between iPhone, iPad and Mac.

“The experience of our producer has become smoother and enjoyable,” Tim Cook, Apple CEO, told the crowd.

The IDC analyst Francisco Jeronimo said that Apple seems to be largely used on Monday to show that the company still has a plan to succeed in artificial intelligence, even if it would take longer to achieve the vision that was presented a year ago.

Jeronimo said: “This year was not related to sabotage innovation, but a cautious calibration, polishing platforms and enabling developers-putting himself to future movements instead of revealing the techniques of changing the game,” Jeronimo said.

The next operating system of Apple will be iOS 26

Besides redesign its program. Apple will turn into a method used by car manufacturers in Telegraph, the latest models of their car by linking them to the year after they reach the agents for the first time. This means that the next version of the iPhone is known to be known as iOS 26 instead of iOS 19 – as it will be according to the previous designation approach that has been used since the emergence of the device for the year 2007.

IOS 26 upgrade is expected to be released in almost September at the same time as the Apple is traditionally launching the following iPhone.

Play caught in artificial intelligence

Apple has opened the procedures with a short video clip that includes Federight that rushes around a path in the Formula 1 race. Although it was supposed to promote the June 27 version of Apple, “F1” starring Brad Pitt, this sector can also be seen as an unintended analogy for the company’s attempt to catch the rest of the package in artificial intelligence technology.

While some new artificial intelligence tricks are compatible with the latest iPhone devicesI started to spin late last yearAs part of the free software updates, the delays in Siri Souved-UP became so blatant that the Vestor Company has stopped promoting it in its marketing campaigns earlier this year.

While Apple was struggling to make artificial intelligence that meets its criteria, the gap that separates it from other technical forces expands. Google continues to fill in more artificial intelligence in the Pixel smartphone formationProvide more technologyIn his search engine to change the way it works significantly. Samsung, the largest smartphone competitor in Apple, is alsoIt tends to artificial intelligence.Meanwhile, ChatgptRecently concludedThis will bring the former Apple Design teachers to the barn to work on a new device that is expected to compete against iPhone.

Organizational and commercial challenges

Besides struggle for innovation challenges, Apple also faces organizational threats that can get rid of billions of dollars from revenues that help finance and develop their research. A federal judge currently weighs if the proposalAnti -Google Monopolies MonopoliesThe research must include a ban on long -term deals worth $ 20 billion annually to Apple while another federal judgeThe company recently bannedFrom collecting commissions on transactions within the application that have been processed outside the exclusive payment system, which is unprecedented.

Moreover, Apple was arrested at President Donald Trump’s intersectionTrade warWith China, the main manufacturing center of Cuperno, California. Cook successfully persuaded Trump to exempt the iPhone from the customs tariff during the first administration of the president, but he achieved less success during Trump’s second term, which seems more determined to urgeApple to make its products in the United States.

The multi -dimensional glove that faces Apple is to stick to investors, causing the company’s share price to decrease by 20 % so far this year – a decrease that has been erased about 750 billion dollars of shareholders ’wealth. After the start of the year as a more valuable company in the world, Apple is now ranked third behind Microsoft’s long -standing competition, Amnesty International leader, and NVIDIA artificial intelligence maker.

Apple shares closed more than 1 % on Monday – an early indication that the company’s latest ads did not inspire investors.

This story was originally shown on Fortune.com