The era of “search engines” may end as we know it. The increasing wave of emerging companies in the race is to take advantage of the male chat keys such as ChatGPT, confusion, etc., tools that promise to provide answers directly instead of going into the traditional Google results page.
At least dozens of companies, including Athens and depth, have received millions of dollars to help brands adapt to the next shift and ensure that they remain visible in this new scene.
AI chatbots escalate to become the new search portal guards
For decades, brands were improved for the first “10 blue links” of Google. But today, these bonds are completely overlooked. Emerging companies Such as ATHENA, which was founded by the former Google search engineer, provides the tools of “engine improvement engine” that analyzes how to take AI Chatbots and surface brand content. Athens, which was launched last month with $ 2.2 million from Y CombinatorNow, customers who want to influence how to provide artificial intelligence models are served their information.
Similarly, adultWith the support of Kleiner Perkins and KHOSLA Ventures, it raised more than $ 20 million to help large companies, including harmony, understanding and forming how to sign artificial intelligence systems in answers.
Google is in a defensive state of competition and legal accumulations
Google hardly exists. In 2024, the research giant launched an overview of artificial intelligence, brief summaries at the top of the search results, and expanding them more with artificial intelligence mode in June 2025, which provides responses to conversation instead of page lists. But this artificial intelligence axis has drawn criticism.
Independent publishers submitted anti -monopoly complaints in the European Union, on the pretext that an artificial intelligence overview of traffic and revenue. Most American news sites have seen significant decreases since the feature of the feature.
In the United States, the Chegg Education Technology Company filed a lawsuit in February, accusing Google using an overview of Amnesty International to suppress traffic flows and damage its business, with the date of the first court appearing early next week.
With the presence of organizers in the European Union and the United Kingdom already, which scrutinize Google’s dominance in research and advertising, the technology giant’s attempt to mix senior economic officials with artificial intelligence generates great friction.
This new wave of artificial intelligence improvement tools is to rewrite digital marketing rules. Enter the term “Improving the Answer Engine” dictionary to describe technologies that aim to correctly mention brands by artificial intelligence systems such as ChatGPT, Google Ai Mode and Perplexity.
As forbes indicates, some companies have already seen significant declines in Google and adapt urgently to this shift by re -coordinating their content to comply with the structures of query from artificial intelligence.
The trend is accelerating. The SEO industry attracted artificial intelligence, which was emerging day, attracted serious attention to investors. Platforms such as Athena and Bermound raised tens of millions, with increasing demand for tools that provide actual time visions on how to classify artificial intelligence and references.
Google faces a serious challenge to maintain the market share
Google maintains that it is not not mixed. Sundar Pichai, CEO of Alphabet, stressed that an artificial intelligence overview enhances the research by summarizing the content and turning traffic into a larger set of sites, not only a few of the big players.
However, the publishers argue that the reality is more clear, nearly 70 % of the search operations related to news are now ending in clicking inquiries, sharply from 56 % a year ago.
Meanwhile, Openai is said to consider its model that its own ads supported by Chatgpt, which may put it in his position as a legitimate competitor to flow revenues for the search for Google.
IBD delayed analysis The AI Search AD announcement is expected to reach 26 billion dollars by 2029, with an open question about the amount of Google in a multi -an AI.
The main difference wireCrypto Secret Tool projects are used to get guaranteed media coverage
