Advisors embrace cryptocurrencies in 2025

Bitwise Asset Management and Fitify The “Annual Benchmark Survey of Financial Advisors’ Attitudes Toward Cryptoassets” has shown a growing interest and adoption of cryptocurrencies among financial advisors.
The poll came after a year marked by immediate approval Bitcoin and Ethereum ETFs. The results showed that 56% of advisors are likely to invest in cryptocurrencies in 2025 due to the 2024 US elections. Cryptocurrency allocation rates reached 22%, doubling since 2023 and representing the highest rate recorded in the history of the survey.
Client interest also remained high, with 96% of advisors reporting inquiries about cryptocurrencies. Among advisors already dedicated to cryptocurrencies, 99% plan to maintain or increase exposure in 2025. Advisors not yet assigned are showing greater interest, with 19% considering investments, compared to 8% last year.
“But perhaps what is most surprising is the amount of space we still have to play with, as two-thirds of all financial advisors — who advise millions of Americans and manage trillions in assets — still do not have access to cryptocurrencies for clients.” Matt HoganBitcoin CIO.
Despite these trends, access remains a barrier, with only 35% of advisors able to purchase cryptocurrencies in client accounts. Additionally, 71% of advisors report that clients invest independently, providing potential opportunities for wealth management services.
Survey respondents included more than 400 financial industry professionals, from RIAs, broker-dealers, and wire and wireless transfer offices.
“Based on the latest data, the future is very bright as advisors and investors get more access and education about the potential benefits,” he said. Todd RosenbluthHead of Research Department TMX Vitafy