A new report from Crypto Exchange Mexc It revealed that more than a third (35 %) of all new user records on the basic system were driven by the participation of Airdrop, bypassing other traditional user acquisition channels such as referral programs, marketing campaigns, and organic subscriptions.
User behavior evolved during Airdrop campaigns
Historically, Airdrops is designed as a low -barrier entry point in the encryption fold of new users, especially unpopular and people in limited financial arrival areas. They attracted these users by providing a cost -free way to involve Blockchain projects and provide financial incentives for simple tasks.
However, the latest MEXC report reveals a change in the dynamics of how users interact with Airdrop campaigns. GAMIFID and mobile phone solutions play a growing role in affecting user behavior and driving participation in Airdrop campaigns.
The climbing of the “Tap-To-Eern” direction, especially within the ecosystem of the telegram, has attracted the attention of millions of users. These applications adopt armed mechanics and provide an entertainment value, allowing users to win points, bonuses and mine symbols using their mobile phone only. This system appealed to many users who seek to transform their games experience and social media time into financial gains.
The increasing social popularity of tap games, such as Hamster Combat, Yescoin, and Notcoin, has increased the registrations driven by Airdrop.
It attracted access and simplified requirements for the participation provided by these applications millions of users without any interest or previous encryption experience to join Airdrop campaigns on CEXS.
User’s behavior after air
Although AirRoprops is effective in leading the initial registration, keeping the user is the real criterion for the success of any Airdrop campaign for CEXS.
According to the Mexc report, 76 % of users who register via Airdrop campaigns on the platform and interact with other projects after claiming their Airdrop symbols remain.
More analysis revealed that 18 % of Airdrop participants have become active traders, as the average daily trading volume reached more than $ 58,000, with some reaching $ 31 million. 58 % continue to trade from time to time, while 24 % withdraw their money and stop more trading activity.
Regional trends in air sharing
Regional analysis shows the highest levels of participation in Airdrop campaigns in the CIS area, where 67 % of new users originate from Airdrop.
The popularity of the telegram and the first experiences of mobile phones in the region led to the emergence of a strong -friendly culture in the region. Southeast Asia and South Asia are followed by 51 % and 32 %, respectively. Increasing the level of participation in both regions driven by a limited course for traditional financial services.
Airrops provides a free and uncontrictural channel to access financial services without any basic cost in these areas, which provides them with an effective and effective solution for international transfers and cross -border payments.
On the contrary, Europe, Africa and Latin America have witnessed low levels of air sharing despite the strong comprehensive interest in encryption and adoption in regions. The rise of Defi platforms, which appeals and provides more profitable gain opportunities, and “symbolic fatigue” among users who have participated in many Airdrop campaigns without seeing a concrete value of the symbols they received, convert the attention of users in these areas away from air campaigns.
