Lapopo, the doll with the serrated teeth that has Asia in suffocation, made its product a lot of money in 2024.
On Wednesday, the Chinese playmaker, Popmart, known for the sale of “Blind Boxes”, told the mystery and statues of games, about annual growth of 107 % sales in 2024 compared to the previous year.
In 2024, she got 13.04 billion yuan, or $ 1.8 billion, and her profits increased by 204 % over the previous year.
The sales of “The Monsters” Line Line, which is largely part of the company, has contributed to the company’s annual revenue. The total of 3.04 billion yuan, or 23 % of the total annual Popmart revenue.
“I gained monsters at a global popular speed and got a wide range of fans around the world, achieving a significant year on an annual basis of 726.6 % in relevant revenues,” The company said in its profit report.
Popmart, which was included in Exchange in Hong Kong, has seen stock prices an increase of 11 % to $ 141 in Hong Kong, or $ 18, when the markets were closed on Wednesday. Nearly 400 % increased compared to the past year.
The phenomenon
Bi retail analysts said in November that Labubu’s popularity is due to several factors, from celebrities to being modern in Asia.
In April, LisaOne of the four singers of the successful K-Pop BlackPink, to publish Labubu on Instagram, which launched the madness of the product.
“I think Labubu raging lies in its unique designs, emotional, exclusive, and association with Lisa,” Suri Park, project manager at Daxue Consulting, told BI.
The Group of Products in the “The Monsters” group in the United States ranges from $ 8.99 for a two -sized badge to $ 179.99 by 23 -inch luxury game.
The game maker’s imprint is largely concentrated in China – it had 401 physical stores and 2,190 “Roboshops” or sales machines in China at the end of 2024. At the international level, it had 130 outlets, with the opening of new stores in Italy, Spain, the United States and the United States.
Popmart representatives did not respond to a comment from Business Insider.
