- McDonald’s $ 1 $ MCMUFIFINS applies its application on Sunday to celebrate the fiftieth year of the product on the market.
- A CEO that McDonald’s will not add additional fees to egg products.
- Egg prices reached a record in the United States in January, with dozens of eggs of a large degree average at an average of $ 4.95.
While the food industry is wrestling with the high price of eggs in the United States, the McDonald’s runs in the other direction – and sells $ $ MCMUFINS.
A press release said on Tuesday on McDonald’s website that on Sunday customers can get a McMovin egg or a smuggler with eggs for one dollar on its application.
The statement said that the promotion is held to celebrate the fifty EGG McMufin birthday – the product was introduced in the United States in 1975.
The company’s influence employee in North America, Michael Gonda, wrote a post in LinkedIn on Tuesday about the deal. In reference to the prices of eggs, Gonda said that customers “certainly will not see McDonald’s USA they make additional fees for eggs.”
The McDonald $ 1 deal comes with the high prices of eggs in the United States, partly due to the H5N1 supply chain problems Flu has spread birds In the United States.
The average price of dozens of eggs of a large degree in the country was $ 4.95 in January.
Looking at the lack of supply of eggs, the supermarkets witnessed Egg carton sale Minutes after the store openings. Some, such as Whole Foods, Trader Joe, and Costco, also have Boundaries On the number of cartons that each customer can buy.
The Waffle House Restaurant Series announced earlier this month that it will start, including an additional cost of $ 0.50, on each egg sold.
Rob Lynch, CEO of Shake Shack, said on Thursday that restaurant chains with large breakfast companies may overlook eggs and provide more beef and chicken meat products instead.
McDonald’s McMaffin SEAL experts say, says marketing and brand experts.
Debanjan Chattage, Vice President of Forrester, a New York -based market research company, told BI that the deal is suitable for the McDonald value strategy, which includes 5 -dollar meal deals and one -dollar elements.
Chatterje said that with the high prices of eggs at all times, the marketing of “one -dollar value” may seem to use the eggs “a strange option.”
But it is a more chance – because McDonald’s now has an opportunity to put herself as a company that “gives priority to its customers on profit,” said Chatge.
“This step” is likely to be folded wonderfully for McDonald’s. “
He said: “McDonald’s not only defends fast food, but also symbolizes the value.” “In good times, this is important, but in the most difficult economic climates, it makes this special aspect of the brand more attractive to consumers.”
Alexandra Lyong, the founder of Monogic, a marketing agency and public relations in the field of marketing and public relations in Singapore and Hong Kong, told Bi that although the deal will be attractive to attract consumers who are costly, its real value is not in the stumbling block of sales, but in “digital customers’ acquisition”.
She said: “I think the success scale for this promotion may be evaluated better through measures such as applications and digital participation instead of the continuous MCMUFIFIN sales after exposure.”
McDonald’s representatives did not respond to the Business Insider, who were sent outside normal working hours.
