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Ethereum launches a new project to boost institutional adoption of ETH

Ethereum, the world’s largest blockchain by total value, has launched a new initiative called Etherealize, which will be led by Wall Street veteran Vivek Raman.

The project is designed to strengthen the network for institutional investors and expand its presence in traditional financial markets.

Company objectives

According to statement On X, Etherealize aims to educate mainstream financial institutions, ETF issuers, and the broader public about the Ethereum ecosystem. Positioned as a content developer and builder of institutional tools, the Foundation plans to expand ETH’s presence in financial markets such as Bitcoin.

in interview With Bloomberg, Raman, a crypto investor and decentralized finance researcher, emphasized Ethereum’s unique position in the crypto space, calling it “the only blockchain that stands the test of time.”

He highlighted the network’s ability to meet corporate safety, security and reliability requirements and cited the need for more vocal advocates to advocate for its adoption on Wall Street.

The efforts will include Etherealize Growth Product suite to create more applications for enterprise use. The focus will be on securely tokenizing and trading high-value assets on the ethereum blockchain.

Ethereum’s broad asset base, regulatory standing, and growing institutional adoption make it an ideal candidate for deeper engagement in the financial sector, the project said.

According to a Bloomberg report, Vitalik Buterin and EF are major shareholders in Etherealize. However, although the non-profit has verified that it is partially funding the initiative, neither it nor Buterin have provided details on how much money they have invested.

Internal challenges

The launch of Etherealize comes as the Ethereum Foundation faces increasing scrutiny from the crypto community. Over the past week, concerns have been raised about its leadership and effectiveness. Critics have also compared the blockchain to other projects in the industry, such as Solana and XRP, suggesting that it lags behind these competitors.

Boren addressed the issues, promising major changes to the structure and goals of the foundation’s leadership. He also defended CEO Aya Miyaguchi against online attack, and urged people to deal with the issues constructively.

However, tensions rose with the resignation of one of the network’s developers, Nick Conner, who… quote An imbalance between leadership and community priorities. While people argued that the organization’s strategy hampered progress, Boren to caution This aggressive pressure can alienate key shareholders.

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