- Uscreen, a startup that helps creators to create applications, has recorded an investment of $ 150 million from PSG Equity.
- The company offers features like membership to help those influencing direct access to their fans.
- It is part of an increasing group of startups that focus on community building and fansom care.
Creator Startup Uscreen raised $ 150 million because it aims to help the influencers demand more control of nuts and their business nails.
The company got an investment in February from PSG Equity, which acquired the majority share as part of the deal.
UsCreen offers a set of tools that help creators to launch their own applications, engage directly with fans, and earn money through membership programs, among other services.
Investment comes in a moment of flow on social media. Creators are preparing to come out of Tiktok potential in April. They see artificial intelligence content that attracts attention on applications like Facebook. In the midst of fluctuations, influencers and other media players are looking for more direct control of how they reach the masses.
“More and more creators look forward to benefiting from their lands and possessing them, instead of renting that land through all large technology companies and social media platforms,” PJ Taei, the founder of USCreen, told PJ Taei to Business Insider. “This is the place where Uscreen comes, where you own this audience, own your customers, and can continue to return the market to them.”
Creators use USCREEN to host content on web sites, mobile television applications and mobile phone. The company offers features such as direct tools, messages and membership tools, among other products.
It includes a list of creators for fitness and influencers of yoga, media companies, entrepreneurship coaches, and other teachers. They can use USCREEN to keep and store The major audience information such as email lists and payment details.
Uscreen is part of a growing group of community -based startups, including players such as Patreon, Scheduck and Fourthwall, which focuses on helping creators to communicate with their fans directly.
Unlike some of its competitors, USCreen bends more in the content infrastructure, allowing creators to build applications for a wide range of devices including Roku, Apple TV and Fire TV devices. This step to support TV apps may become increasingly important because more social media users watch the content on TV.
UsCreen earns money by imposing fees on creators monthly or annually to use its platform. It also takes a set of revenues of subscription from its Creator and its partners in the media.
Since its establishment in 2015, the company said it has helped the creators withdraw more than $ 600 million from subscription revenues.
Where Uscreen goes after that
Peter Wilde, his founder and president, said in a statement that Paris Saint -Germain, who announced this week that he raised $ 8 billion through two financing, invests in growth companies in the growth and small technology phase but can expand.
“The company that invested in Uscreen because it felt that this moment was mature for the company that focuses on” excessive creators of society and directed towards identity. “He said that the users want to be with” similar people in Thinking about society, and raised each other, “and they are ready to pay for the direct access to creators through features such as correspondence and broadcasting.
Macchan said that Uscreen growth can include international expansion and add artificial intelligence capabilities to create video.
UsCreen plans to use its new financing to invest in product and engineering resources, including adding products to pay fans. It is already testing features like strips and badges.
“As a business, we are very young, smart,” said Tai. “We are doing our best to be the trick, but with a partner like PSG, we can really put the pedal on the metal.”
