Tesla witnessed a sharp decrease in sales in the main European markets, with electric car recordings It decreased by up to 81 % in six main markets in April, compared to the same month last year.
Car registration numbers for France, Sweden, the Netherlands, Switzerland, Portugal and Denmark have revealed declines from two numbers for Tesla sales, Reuters said.
Many of these high-income countries with a strong infrastructure for shipping-are usually fertile ground for Tesla.
Sales decreased by 59 % on an annual basis in France, 81 % in Sweden, 74 % in the Netherlands, 50 % in Switzerland, 33 % in Portugal, and 67 % in Denmark.
Registration data from the Norwegian Roads Union and the Italian Ministry of Transport showed that the main exceptions were Norway and Italy, which witnessed an increase of 12 % and 29 % in Tesla sales compared to the April 2024.
However, Italian sales were still 4 % in the first four months of 2025, according to the Ministry of Transport.
Why did the two countries not follow a similar pattern of decline, and the general trend indicated a significant decrease in decisive markets.
This can be partially attributed to political tensions associated with the exciting role of Elon Musk in the Trump administration and the call to the right -wing European parties.
The “Tesla Takedown” movement arose earlier this year after Musk expressed its support for the parties, including the extreme right -wing alternative in Germany for Germany.
So far this year, two Tesla sites, including vehicles there, were distorted by orange paint in the Swedish cities in Stockholm and Malmo, as well as Tesla branch in Lausanne, Switzerland.
The demonstrations were held against Musk and Tesla through cities in the Netherlands, and the demonstrators gathered outside the Tesla showrooms in Portugal and Denmark. The fire was set at 12 Tesla in Toulouse, France.
Besides the resistance and policy of Musk, Tesla in Europe can be linked to the increasing competition in the EV market, especially from Chinese companies.
The Tesla collection for the larvae to match the latest EVS from my competitors such as Chinese BYD, whose models are characterized by advanced charging speeds and lowering prices.
Professor Peter Wells, Director of the Corder Industry Research Center, said Cardiff, BBC News In March: “We haven’t seen the level of innovation in terms of the range of products that Illon Musk may have been looking for. I think this is a large part of their problem.”
in 2011 interview with BloombergMusk rejected the possibility to become an applicable competitor.
But last year, Byd Revenue of $ 107 billion was mentioned, compared to 98 billion dollars from Tesla. As I reported First quarter profits 100 % increase compared to the same period last year.
BYD has launched 1000 kilowatts of four -time charging devices than the current Tesla charging devices. He says these charges can add 200 miles of range in just 15 minutes of shipping.
Tesla’s competitor also expanded vigorously outside China In recent years.
Tesla’s dominance declines in Europe – the opposite of the direction may be the most difficult challenge to musk yet.
Tesla did not immediately respond to a request for comment from Business Insider.
