Apple seems to respond to market pressure because the smart phone market becomes more competitive. Through smart phones rich in features and prices, competitors such as Samsung and Google have found a success of the medium -range market. In particular in the markets where consumers are conscious and budget, the Google and Samsung’s Galaxy A.
By mode the iPhone 16E in the range of 59,900 rupees – 89,900, these competitors can take while maintaining some uniqueness. While Android players lower several points, Apple has traditionally kept the tight pricing control. The launch of the iPhone 16e indicates that the company may want to take advantage of a new segment of customers without prejudice to its distinguished brand.
